About

Hey there!

I’m Lauren (or Lo), the owner and maker behind Tension & Thread.

I’m an equestrian, mom, respiratory therapist, and relentless perfectionist - and I founded Tension & Thread as a creative outlet that quickly grew into something much more. What began as a way to find flexibility for my young family has become a studio where I get to channel my creativity, meticulous attention to detail, and love for making things really well.

Tension & Thread specializes in embroidery for businesses and brands, as well as original apparel designed and produced in-house. Custom work is primarily offered for business clients, with additional pieces released as limited collections- all created with care, intention, and attention to detail.

My work is especially rooted in healthcare and equestrian spaces - areas I know well and care deeply about - which continues to shape both my business partnerships and in-house designs.

I’m incredibly grateful to create work that becomes part of your everyday life - worn, gifted, and kept.

If you’re wearing Tension & Thread, I’d love to see it. And if you’re a business owner or barn manager looking for something custom, you’re in the right place - let’s create something meaningful together.

You can find behind-the-scenes work, new releases, and finished pieces from Tension & Thread on Instagram, TikTok, or Facebook!

Based in Wisconsin, serving clients nationwide.